During an early 2023 survey conducted among senior brand marketers from the United Kingdom, 74 percent of respondents said they expected that their programmatic investment to grow in 2023. Additionally, 24 percent stated they were using artificial intelligence (AI) for programmatic buying.
Selected data on programmatic advertising in the United Kingdom as of February 2023
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Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2022
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
8
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Website types where consumers are receptiove to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
Further related statistics
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- Programmatic digital display ad spending in the UK 2013-2016, by device
- Mobile programmatic digital display ad spending in the UK 2013-2016
- Desktop share of programmatic digital display ad spending in the UK 2013-2016
- Programmatic digital display ad spending growth in the UK 2013-2016
- Programmatic share of display ad spend in the UK 2013-2024
- Spending on programmatic advertising in Finland 2014-2018, by platform
- Spending on programmatic advertising in Finland 2014-2018, by deal type
- Programmatic display advertising spending in the Netherlands Q1 2013- Q3 2015
- Marketers leading barriers to increasing programmatic ad spend 2015
- Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic buying share of display advertising spending in France 2011-2018
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic desktop video ad spend in the U.S. 2019-2022
- OOH ad spend annual growth rate in the UK 2023-2024
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Statistics
- Programmatic digital display ad spending in the UK 2013-2016, by device
- Mobile programmatic digital display ad spending in the UK 2013-2016
- Desktop share of programmatic digital display ad spending in the UK 2013-2016
- Programmatic digital display ad spending growth in the UK 2013-2016
- Programmatic share of display ad spend in the UK 2013-2024
- Spending on programmatic advertising in Finland 2014-2018, by platform
- Spending on programmatic advertising in Finland 2014-2018, by deal type
- Programmatic display advertising spending in the Netherlands Q1 2013- Q3 2015
- Marketers leading barriers to increasing programmatic ad spend 2015
- Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic buying share of display advertising spending in France 2011-2018
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic desktop video ad spend in the U.S. 2019-2022
- OOH ad spend annual growth rate in the UK 2023-2024
Various sources (TalkCMO). (April 20, 2023). Selected data on programmatic advertising in the United Kingdom as of February 2023 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO). "Selected data on programmatic advertising in the United Kingdom as of February 2023." Chart. April 20, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO). (2023). Selected data on programmatic advertising in the United Kingdom as of February 2023. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO). "Selected Data on Programmatic Advertising in The United Kingdom as of February 2023." Statista, Statista Inc., 20 Apr 2023, https://www.statista.com/statistics/475150/programatic-advertising-uk/
Various sources (TalkCMO), Selected data on programmatic advertising in the United Kingdom as of February 2023 Statista, https://www.statista.com/statistics/475150/programatic-advertising-uk/ (last visited June 15, 2024)
Selected data on programmatic advertising in the United Kingdom as of February 2023 [Graph], Various sources (TalkCMO), April 20, 2023. [Online]. Available: https://www.statista.com/statistics/475150/programatic-advertising-uk/